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Why Lab

Privacy Policy

Last updated: October 2026
Why Lab respects your privacy. This policy explains what personal information we collect, why we collect it, how we use and protect it, and the choices you have. It is written to align with the Australian Privacy Act 1988 and the Australian Privacy Principles (APPs).

Who we are

Why Lab is a purpose-driven business education platform operated by Emma Lovett. In this policy, "we", "us" and "our" refer to Why Lab. If you have any questions about this policy or your personal information, you can contact us at [your contact email].

What information we collect

We only collect information you choose to give us, or that we need to provide what you have asked for. This may include:

How we use your information

We use your personal information to:

Marketing and your consent

We will only send you marketing emails if you have given us permission to do so. You can withdraw that consent at any time by using the unsubscribe link in any marketing email, or by contacting us. Choosing not to receive marketing will not affect any resource or service you have already requested.

How we store and protect your information

Your information is held securely in the systems we use to run Why Lab, including our email and customer relationship tools. We take reasonable steps to protect your personal information from misuse, loss, and unauthorised access. Some of these tools may store data on servers located outside Australia; where that is the case, we take reasonable steps to ensure your information is handled consistently with this policy.

Who we share it with

We do not sell your personal information. We only share it with the trusted service providers we use to operate Why Lab, such as our email, website hosting and customer relationship platforms, and only so they can provide those services to us. We may also disclose information where required by law.

Your rights

You have the right to:

To make any of these requests, contact us at [your contact email] and we will respond within a reasonable time.

Cookies and analytics

Our website may use cookies and similar technologies to help it work properly and to understand how it is used. You can control cookies through your browser settings. Some embedded forms and tools on our site may set their own cookies, governed by their own privacy policies.

Changes to this policy

We may update this policy from time to time. The latest version will always be available on this page, with the date it was last updated shown at the top.

Contact us

If you have any questions, concerns or requests about your privacy, please contact us at [your contact email]. If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.