Launch Ready: for business owners starting out

Build the foundation your business actually needs.

A practical learning program. We take you through the business planning process, why, then what, then how, and teach you the fundamentals every business owner should know along the way. Eight pillars and 40+ short modules.

Join the waitlist See what's inside
5 to 10 minute modules Personalised to you Opening soon
Who this is for

Built for business owners at the beginning, or at a turning point.

Most business owners recognise themselves in more than one of these. Module 0 maps where you sit, blends and tensions included.

"I'm building an asset, not a job."Build value so the business can stand, or sell, without you.
"I'm in it for life, this work matters."Sustainable, long-term work without the burnout.
"I want income that works without me."Design the model before the product.
"I'm building beyond myself."Get the foundations and structure right early.
NOT FOR YOU IF
You want a quick-fix tactic or a growth hack.
You won't reflect on why you started.
You want someone else to do the thinking.

Before strategy. Before structure. Before a single tactic, we start with your why.

Your why is where the plan starts, not where it ends. In Launch Ready you get clear on your purpose and personal goals, work out how the business can deliver that, then build the plan to get there. Ideal if you're brand new, or testing a new idea or change of direction.

Clarity isn't a soft concept. It's the most practical business advantage you have.
What you'll walk away with

Everything you need to build a real business, anchored to the one you actually want.

01Get clear on what you're building toward, and stop deciding reactivelyFOUNDATION, EVERY BUSINESS OWNER
02Validate your offer before you build the wrong thingESPECIALLY IF YOU'RE IN IT FOR THE LONG HAUL
03Fix your cash flow and price on value, not fearESPECIALLY IF YOU WANT INCOME THAT WORKS WITHOUT YOU
04Build consistent lead-flow from first principlesEVERY BUSINESS OWNER
05Hire the right people into the right seatsGROWTH AND FREEDOM READY, EVERY BUSINESS OWNER
06Build systems that run without youESPECIALLY IF YOU WANT FREEDOM FROM THE DAY-TO-DAY
07Make it exit-able, even if you never sellESPECIALLY IF YOU'RE BUILDING SOMETHING TO LAST
08Design a business around your life, not the reverseTHE WHOLE POINT, EVERY BUSINESS OWNER
What's inside

Eight pillars. Every angle of your business. Nothing generic.

Under 8 hours of video. Most business owners work through it in 4 to 8 weeks, or go at their own pace.

MODULE 0 Discover your why. Map your reasons, the trade-offs between them, and what success looks like for you.
Business Owner Mindset5
Sales and revenue5
Marketing and brand5
Finance and cash flow5
Operations and systems5
People and team3
Technology and AI4
Legal and compliance4
Get the full curriculum, free
Sample lesson: Validate before you build
Try before you join

Sit in on a real lesson.

A short lesson from the Launch Ready program, so you can see how it's taught before you sign up. Practical, plain English, and something you can use straight away.

a lesson, not a trailer
Two ways in

Built for business owners who are time-poor, not motivation-poor.

Both start you on the same foundation. The difference is whether you learn it on your own, or test it in the lab with others every week.

ESSENTIALS
Learn it at your own pace
[Founding price, shown at launch]
✓Every Launch Ready module, including Module 0
✓Workbooks and templates for every pillar
✓AI Learning Assistant, anchored to your why
✓Completion certificate
Join the waitlist
where it sticks
PRO
Test it in the lab, every week
[Founding price, shown at launch]
✓Everything in Essentials
Test LabEvery week, an open discussion forum. Ask questions, test your ideas and meet other people just like you.
✓Monthly masterclass, recorded for replay
✓A community of business owners building alongside you
✓New modules and templates as they're released
Join the waitlist
Built to deliver. A money-back guarantee at launch. Do the work, and if it doesn't deliver value, you get a full refund.
Lab results

From business owners who've done the work.

[Founding member story, added after launch]
[Founding member story, added after launch]
[Founding member story, added after launch]
Questions

Answered honestly.

How long does Launch Ready take?
Under 8 hours of video. Most business owners take 4 to 8 weeks, and there's no deadline.
What makes this different from other business courses?
It starts with what you're building toward, then takes you through the business planning process step by step, teaching the fundamentals as you go. You finish with a plan, not just notes.
I'm already running a business. Is Launch Ready right for me?
It depends where you're at. If it all depends on you, Growth Ready is probably your starting point. Launch Ready still helps if you're testing a new offer or changing direction.
What is the AI Learning Assistant?
A members-only tool that knows your why statement, your 90-day priorities and the modules you've done, so its answers fit your business. Available any time.
How does Why Lab relate to The Alternative Board?
They're separate and complementary. Why Lab is the learning program. When members are ready for a peer board, they can be referred to The Alternative Board.

Be first through the door.

Why Lab opens soon. Joining the waitlist is free, and gets you first access and the founding rate.

Not sure yet? Take the scorecard

No cost to join. First access when we launch. No spam, ever.