My Why

The founder behind Why Lab.

Why Lab grew out of two questions I was facing at once. How do I keep doing work that matters? And how do I stay present for my kids?

I had to test my own why first
Emma Lovett, founder of Why Lab
Emma LovettFOUNDER, WHY LAB
Why Why Lab exists

When I first went into business on my own, I was driven by two whys.

Why 1 Be my own boss Choosing my clients, and how, when and where I spend my days. which made the second one possible
Why 2 Do work that matters Making a real, lasting difference to the people I help.

I spent over 20 years in corporate leadership and tier-one consulting, leading organisational change. Rewarding work, but in a large corporate the change you make is rarely personal.

Coaching business owners is different. When an owner gets clear, it changes things for them and for their family. That's why I joined The Alternative Board, and it's still the work that really fills my cup. But it all runs on my time, so I have to be choosy about who I work with.

Why Lab is how I reach everyone else. It's a program I've designed specifically for early-stage businesses, in collaboration with other subject matter experts, so business owners get practical help to plan and build their business, without me trading more time with my kids.

Emma Lovett on why Why Lab exists
In my words

Hear it from me.

MORE ABOUT EMMA

My background, the work I do with business owners, and how to work with me one-to-one.

Visit emmalovett.com.au
the longer story lives there

Building something that has to work for your life too?

Why Lab is built for exactly that. The first step is getting clear on your why, and it's free.

Find your why, it's free